sometimes less is more. meet k1x’s authentic v-necks, available in white/black, grey/cyan-blue and white/purple (€ 39,90 per double pack) at kickz.com and at selected streetwear pushers.

the first time many of us were educated about aids, was when magic johnson, one of our all-time favorites, announced he was infected by hiv. a lot has happened since # 32 held that memorable press conference on cnn back in november 1991. magic for one, won gold, built an enterprise and educated the world [...]

IT’S WORLD WAR IV … well, luckily it’s not but believing saigon’s metaphorical rapping he definitely ain’t bringing knifes to a gun fight but rusty gunz for real. up his sleeve: one of brownsville’s grimiest: mop’s fizzy womack. watch the latest video of his latest release “warning shots 2” right here. saigon rocks our k1x [...]

The basketball shoe that has started it all is back like 45! We managed to get a total of 16 of the original color ways back in stock. Sizes are limited and prices are cut in half. This is your chance to get your hand on the one and only CG before they are definitely [...]

After 20 years of dunking (and additional careers in soccer (professional goal keeper!!) and high jumping, kadour ziani – the man they call “zianimal” – keeps cementing his rep as “the godfather of dunk”. Reaching such a longevity is a complex process of daily stretching, body strengthening, jumping drills and mental work. The 5,11″ French-Algerian [...]

the drama king kay slay is back with a vengeance, and gotti, jim jones & busta rhymes got his back. make sure to check the baller reppin k1x’s “together we chill” uniform in the clip!

europe’s biggest hip hop magazines bravo hip hop & juice got nothing but love for k1x’s shorty line in their latest issues. k1x h1top (shorty edition) €69,90 a sneak peak at k1x shorty’s upcoming spring/summer 2010 collection! the footwear, k1x dcac (shorty edition, €69,90) out now.

snoop dogg’s ‘wonderland high’ tour, which co-featured hip hop’s most energetic one-two punch in method man and redman, recently made halt in chicago. after meth repeatedly surfed the crowd, the duo ended their set with a chi-town anthem (“kick push”), when lupe himself suddenly appeared on stage (click the video below). we got a special [...]

The launch of the all new Hardwood line is K1X’ emphatic contribution to team basketball. Urgently anticipated by many ballplayers who share the game’s most authentic brand’s vision, the Hardwood collection was created specifically “by baller for ballers” to bring K1X’ unique flavor to “organized basketball”. The aim was to supply a copious selection of [...]

this video recap of the 2008 5th Ave sports league charity game at madison square garden was just forwarded to us. besides the whole 5th annual sports league crew it features two of our buddies: corey “homicide” williams as well as the man known as “kool bob love”, bobbito garcia. thought we’d just share this [...]

thank-you speeches are harder than you’d think , but dutch streetballer ia-sonn, who broke two guiness world records last week (see beginning of clip!), handles the task with ease … thanks for the shout sonn, we love that ball too!

the junior for iowa state university did what he does best in a win over drake – lighting it up from three-point-land. our homeboy scored 32 points and connected on 10 threes shattering the school record in the process! keep doing your thing lucca, we’re rooting for you!

21 year old dutch freestyler ia-sonn made the guiness book of world records this weekend by dribbling the rock 398 times in just 60 seconds! stay tuned for video! image by: Hakan Eijkenboom

not much to say here … he’s the tru warier and that’s that. thanks to hoopeduponline.com for this distraction!

7 foot center boniface ndong (formerly of the la clippers) is now patrolling the post for spanish top team fc barcelona. here’s a recent snapshot of the senegalese big guy leaving barca’s practice facility.

it’s getting cold out there. cop your bommel beanie (“k1x-nation of hoop”) now before they’re all out – these are spreading like the swine flu. the bommel beanie is available at selected stores in black/red and purple/blue for € 27,90.

much like a funky currywurst, harry (or harris) is a bona fide berlin original, who has spiced up the german hip hop game with flavor since the very start. the mc (formerly of the spezializtz) we consider family is about to hit the road with his favorite rapper sido, and frequently tours the country with [...]

this song is not on saigon’s latest release “warning shots 2” but still a dope track of a dope album titled “all in a day’s work” with statik. raw rhyming over a smooth and soulful beat. selektah-style. ey yo giddy: give us the album, man. give us “the greatest story never told”. give us some [...]

for those of you who don’t know, k1x headquarters are located just a stone’s throw away from the oktoberfest in munich, bavaria. for fun, we asked our new intern frido to raise hell at the world famous oktoberfest and to keep the camera rolling. here’s what happened … you can be sure we’ll be back [...]

www.hoopeduponline.com delivers basketball news, highlights and eye-candy like the mailman in his prime. now you can also check out the freshly dipped review of our k1x shorty line.