The Haitian Sensation Marc Baptiste shoots our “4-Elements” collection, while Asphalt Chronicle’s Kevin Couliau roams the courts 24/7 to capture “The Heart & Soul of NYC” (stay tuned!!).

This is how we take the old to the new: K1X creates a collection around NBA legend World B. Free’s unique persona. World, who may just be the coolest guy ever, sends us a drawing of what his signature shoe should look like. It doesn’t quite turn out that way. “The Elevator” Quintin Slaughter meets [...]

K1X Shorty is born. Our inaugural line for female dancers is shot in NYC by Andrew Dosunmu and features pole dancers, ballet dancers, while introducing y’all to the one and only Ashlee Desire (yes, that’s her real name).

K1X Hardwood is born: finally – our emphatic contribution to team basketball is here. Top division powerhouse MEG Goettingen and the internationally renowned Urspring Academy flagship the start of something big.

Tom has a great idea: let’s get four street artists to design one basketball each. Mode2, Stay High, Marok and Bill McMullen go nuts on four elements and create a killer coop joint.

Troj takes Werm, FX and Justin Darlington of Team Flight Brothers to China, where many things go unplanned and several things go right.

K1X teams up with NYC’s top summer tournaments “Together We Chill” (Harlem), “Kingdome” (Harlem) and the “Lower Manhattan Classic” (Lower East Side), adding more color than a handful of M&M’s to NY’s already vibrant basketball scene.

The new intern, Frieder der Beserker, is given 100 euros and a camera to hit the Octoberfest across the street. Here’s what went down …

K1X partners up with ultra charismatic Youtube dunking sensations “Team Flight Brothers”. We invite T-Dub, Special FX, Guy Dupuy, Jus Fly, Elevator, Jonsey, Murda, Werm, Rudeboi and Golden Child to Naples, Florida (TFB founder Chuck Millan’s headquarters) to shoot the “Haute Courture” collection. One week of freestyle dunking sessions (and plenty of trashed hotel rooms) [...]

K1X FNCTN is born: technically advanced gear for Park Ballers. Featherlight, moisture wicking, odor repelling and extra long. Streetball’s consensus #1 pick.

NCY’s next big mc, Saigon (remember HBO’s “Entourage”?), sports K1X religiously- thank God!

K1X teams up with top NYC tournaments “Hoops in the Sun” (Orchard Beach) and “Watson” (Bronx), leaving a major footprint in the mecca of street basketball.

Greek top dogs AEK Athens take the court in K1X.

We drop a really dope backpack.

Marvin “High Rizer” Collins wins ESPN’s “City Slam” dunking world championship. The second new K1X warrior, Guy Dupuy, comes in second.

NYC’s cream of the crop in regard to blacktop hoops get jiggy with K1X. Darren “Primal Fear” Phillip, Cory “The Undertaker” Underwood, Kareem “Big Game” Reid, Antawn “Ani-Freeze” Dobie…are portrayed by Estonian tattoo artist Karmo for our “K1X Marks the Spot” collection.

Dr. Jay’s and K1X go bigger than life on three NYC billboards feat. Buckshot, Ron Artest and BX’s Finest aka Homicide Williams.

K1X creates a buzz at the Magic trade show in Vegas (Mardi Gras Motel 4 Life!). Suge Knight visits our booth and everyone survives.

Chris goes one on one with Homicide, streetball’s #1 mano y mano baller and reigning “last man standing” champion. Homi doesn’t take our C.E.O. all too seriously and collects his first defeat in years.

K1X is embraced by the hip hop community and teams up with artists such as Joell Ortiz, Guru, Sir Samuel, Olli banjo, Sean Price, Buckshot and the Cali Agents.