The online shop of iconic French online magazine BKRW started off with our 4 Element basketballs and is now following things up with our Dynasty Pack. Get your limited tees while they last!

“When it’s played the way it’s supposed to be played, basketball happens in the air; flying, floating, elevated above the hardwood, levitating the way oppressed peoples of this earth imagine themselves in their dreams. So when you ask me what it is I do, I say: Just chasing dreams.”

Since the release of our tribute to New York City streetball is getting closer, here is the second of our exclusive wallpapers for you. Make sure to check back Saturday, May 1st for the full length video of Red Cafe’s “Heart and Soul of New York City” right here at k1x.com!

Malik Mueller has been selected to represent his home country at the Jordan Brand Classic in New York this past week and took home the MVP trophy. If he’s not turning heads in the Big Apple Malik is playing the two for the Urspring Academy in Ehingen.

Basketball is Hip Hop. And Hip Hop is Basketball. This new blog segment (borrowed from Greg Tanner’s feature of the same title in UK’s Fade Away magazine) sheds light on some of hip hop’s most interesting basketball-related lyrics. Come back next week for a fresh dose! Today: “Empire State of Mind” (Jay-Z) If Jeezy’s payin’ [...]

When the Euro Challenge Cup Awards were handed out this week purple and white was all over the place once again. Congrats to Dwayne Anderson (1st Team), Taylor Rochestie (3rd Team), Ben Jacobson (HM) and Coach of the Year John Patrick! Goettingen will need to expand their trophy shelf if they keep racking up awards [...]

There is no “i” in “team”. There is no “i” in “Hardwood” either. Just a whole lotta basketball expertise. Check out the complete Hardwood catalogue for team basketball here.

Situated in Berlin Kreuzberg Overkill has an international reputation as one of the classiest streetwear stores out there. So our artist series of 4-E basketballs is in good hands with Robert and his crew, who still have limited quantities in stock …

Guru, one of hip hop’s all-time greatest artists, passed away after a long battle with cancer yesterday. We had the privilege and pleasure to meet- and work with Keith Elam on several occasions and are shocked and saddened by the news. The arguably most recognizable voice in the game has gone still. We’ll miss you [...]

Rasco aka. Dick Swanson just dropped “Like This”, the first single from his latest (and best!) solo effort “Global Threat”. The album is in stores since late February – and as a fan of real rap, you should make sure to cop a copy. Rasco is wearing our K1X Sky’s the Limit Tee and Classic [...]

If there was anyone out there who wasn’t ready for the postseason yet, ESPN’s Lake-Show documentary “The Association” took care of that this past Friday in prime time! Check out the clip after the jump for a little tour through QB with RonRon himself. Shoutout to Zak Levitt!

Just in case you didn’t realize the huge flash banner on top of our website: Here is an exclusive preview of Red Cafe’s “Heart and Soul of New York City” – a tribute to NYC Streetball, filmed by Kevin Couliau. Watch the video in its entirety right here on May 1st 2010! Get the first [...]

It’s that time of the year again. It stopped being fun and games today and it’s about to get serious! Black Rainbow is gearing up for the post season with the EM VEE PEE tees and so should you!

“This goes out to my first love … You gave me the passion – you gave me a bunch of nasty injuries – you gave me unforgettable moments – you gave me my homies – I don’t know where I would be without my one true love … basketball!?” Dave is wearing our Tournament Tee [...]

Goettingen is already taking home the hardware and the playoffs in the the Beko-BBL haven’t even started yet. Taylor Rochestie (besides being voted to the 2nd Team All League) was honored as the best newcomer while Coach John Patrick was named Coach of the Year! Congrats to both of you guys and best of luck [...]

Sneaku Magazine sat down with the face of K1X footwear, Sneaka Pete, for this exclusive interview. Read the whole story for the inside take on his favourite sneakers, his design philosophy and a typical day here at the office!

Zianimal, Slash and the gang are taking their show on the road. Currently Slam Nation is touring the country of Morocco turning heads wherever they go. Even Wunderkind Guy Dupuy is part of the travelling show. It’s good to see “Easy J” and the boys back in action!

Hooped Up Online features our favourite Ashlee Desire as their Distraction of the Day so we understand if you’re having trouble focusing on whatever you were doing before. And yes, that’s her real name.

The guys from streetflavour are living the life. Check out Tito, Tony, Devaughn and the gang hit the club scene at Sala Parainfo (Spain).

Our new off-court silhouette Gots to Chill for stoners, beach bums and all those who like to take it nice and easy. Comfy like an old couch, yet highly durable.