This new installment features K1X ads (and notable pics) of the past. Here’s a double page spread we did for the 10 year anniversary issue of SLAM magazine. This ad bigs up basketball’s premier publication (which was very influential to us all) and pokes fun at basketball stereotypes. Rasheed’s “White boy with hops” tee (left) was an early K1X hot seller, while the design Roberto is wearing (on the right) is a custom piece: “Brother with range”. Rasheed is playing professionally in Japan these days (and still jumping out the gym), while “Obso”, who is in charge of K1X shop-in-shop concepts among other things, hung up his professional boots for good after last season – and remains the #1 office pick for playground hoops.

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