This ad was launched during our S.I.T.A. campaign. “Step in the Arena” was our fall/winter collection 2006, dedicated to- and inspired by New York City, the mecca of streetball and birthplace of hip hop. As you can see, this ad features some of NY’s finest heavy hitters, including Ron Artest and his brother “little” Danny, Buckshot, Sean Price, Harlem’s own Adrian “Hollywood-A” Walton, DJ Monster as well as Rasheed Sparks and Zuri Williams, two of the most exciting ballplayers you’ll ever see. Shout out to all y’all!

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