Our new installment features K1X ads (and notable pics) of the past. This shot was part of our “Being Ron Artest” campaign, which depicted the NBA’s “bad boy” in multiple facets of his unique persona. Sometimes ironic. Sometimes dead serious. Here he is at a grimey boxing gym in Indianapolis, where Ron Ron used to ball for the Pacers. We found the location online just hours before the scheduled shoot. Of course, the guys from the gym were extatic to welcome the league’s meanest machine to their facility. Needless to say, Ron charmed the shit out of everyone in the building. After the quick shoot, Ron got some drive-thru grub and headed straight for practice.

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