Fellow ballplayers, the dawn of 2013 is as good a time as any to hit you with some mighty good news: the launch of our all new performance basketball shoe “Anti-Gravity” (available in six monochrome colors) is set for January, 25th. Kickz.com will be taking pre-orders as early as January 2nd! It’s been a long time coming, but we are very confident that the “AG” was well worth the wait. The shoe -which is already being played on the NBA hardwood by NY Knicks forward James White- is our mission statement. It’s the epitome of K1X – Nation of Hoop. The Anti-Gravity is loaded with details, so we thought we’d let some of the people involved in it’s creation, development and launch, spoon-feed you the facts – bit by bit. Here’s our esteemed sales rep Joe, to tip things off…
Creating The AG – A Crew Effort
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