folorunsho

After previously presenting the Le Dünk Pack (apparel) and the Decade Pack (footwear), we are now about to release the third pack of our highly anticipated K1Xclusive Spring 2011 line: The Sierra Leone DCAC limited edition pack. For this project we have combined all ingredients for an outstanding footwear project: a unique story, maximum exclusiveness, high end distribution and a dope product.

We kept it as limited as it gets: 22 different colorways limited to 15 pairs per style worldwide, placed in some of the most prestigious retailers around the globe. Each boutique will hold distinct one-of-a-kind DCAC silhouettes, available nowhere else. The pack combines original African ankara fabrics, Asian footwear manufacturing and German know-how. It arose within the framework of the *folorunsho design project, which remixes original African materials and techniques with western design. $25,- from the proceeds of each of these 330 unique sneakers will be transfered directly the Sierra di Lion Sharity Trust Fund, which supports the local youngsters, that actually design and manufacture many of the *folorunsho pieces.

The pack is topped off with 22 different New Era 59/50 caps, made of the same Ankara fabrics, so that the caps will match the selected DCAC SL shoes exactly. A tad of pop on the underbrim of these K1X New Era fitted caps adds a distinct Sierra Leone flavor to an otherwise all black lid. As for all K1Xclusive products, branding is kept subtle – in this case no logo on the sneakers, just an understated “Nation of Hoop” tab on the heel and a tone-in-tone K1X tag on the caps.

The Sierra Leone DCAC limited edition will only be available at these selected retailers: Colette (Paris), limitEDitions (Barcelona), Sneakersnstuff (Stockholm), Pool (Munich), Streetammo (Aalborg), Puka Puka (Hawaii), Lock&Load (Utrecht), Slam Japan (Tokio), Overkill (Berlin), Sneakerhead (Moscow), CLVII (Berlin), RNDM (Bochum), Black Rainbow Shop (Paris), PickYourShoes.Com (USA) and KICKZ.COM (Europe).

Check out the endearing making-of video to learn more about this project:

[vimeo]http://vimeo.com/20791118[/vimeo]

* All folorunsho products are non-profit oriented, as all winnings reimburse the Sierra di Lion Sharity Trust. It’s not about charity – it‘s all about sharing… The underlying concept of every project is always a two-way exchange. An exchange of similarities, differences, complements, styles, culture, skills, tasks, talents, ideas, energy and manpower that are bound to evolve and inspire. An exchange in the form of sound, design and art. The SL – DCAC Pack is a product of such an exchange: the synergy of three continents, uniting African tradition, European know-how and Asian skills.

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  1. Pingback: Kicking it in the city with K1X « Antenna Magazine

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