K1X signs NBA warrior Ron Artest. We spend the summer ballin with Ron Ron’s friends in Queensbridge and dedicate a complete collection to his persona and roots.

K1X signs NYC streetball legend Corey “Homicide” Williams and designs the no-nonsense signature ride “187″ to suit his no-nonsense game. Homi’s no frills offense makes him basketball’s “King of New York” and epitomizes K1X’s “Play hard” approach. Corey is the man.

K1X signs the godfather of dunk, Kadour Ziani. “Zianimal’s” unbelievable hops and philosophical interpretation of the art of dunk remain unmatched.

The international advertising campaign is named “Being Ron Artest” and illustrates the multiple facets of the NBA’s best defender. Chris goes one one with Ron Artest on his private backyard full-court and banks a dirty jump-shot off the glass. Swish. 1:0. Game over. Ron Ron is not allowed a revenge match because his wife says it’s too cold to play outside.

In his first game vs. the Celts, Ron is forced to play in black shoes, so he colors his white Chiefgliders with a black Sharpie before tip-off.