NYC’s cream of the crop in regard to blacktop hoops get jiggy with K1X. Darren “Primal Fear” Phillip, Cory “The Undertaker” Underwood, Kareem “Big Game” Reid, Antawn “Ani-Freeze” Dobie…are portrayed by Estonian tattoo artist Karmo for our “K1X Marks the Spot” collection.

Dr. Jay’s and K1X go bigger than life on three NYC billboards feat. Buckshot, Ron Artest and BX’s Finest aka Homicide Williams.

K1X creates a buzz at the Magic trade show in Vegas (Mardi Gras Motel 4 Life!). Suge Knight visits our booth and everyone survives.

Chris goes one on one with Homicide, streetball’s #1 mano y mano baller and reigning “last man standing” champion. Homi doesn’t take our C.E.O. all too seriously and collects his first defeat in years.

K1X is embraced by the hip hop community and teams up with artists such as Joell Ortiz, Guru, Sir Samuel, Olli banjo, Sean Price, Buckshot and the Cali Agents.