Twenty years ago, basketball changed forever. Never before had hip hop culture left such an obvious footprint in the clean and wholesome world of college sports. It was a display of unbridled confidence and an aggressive in-your-face attitude. The extra baggy shorts, the black socks and bald heads. More trash than Middle America could take. You either loved these guys – or hated them. As you may guess, K1X (est. in 1993) loved them for personifying “swagger” to perfection. And K1X was very much inspired by this early blend of basketball and hip hop, a mixture which remains a main ingredient of most K1X designs to this day. The “Freshmen Swagger” pack is out now!

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