The collection’s claim “No sleep ‘til Hall of Fame” is a tribute to greatness, on- and off the court. Our latest collection embodies values such as ambition, courage and a fighting spirit as well as team play and loyalty. Highlights include classic sportswear looks feat. bonafide chenille applications, iconic cues at bike-gang uniforms and the functional performance capsule “Core”. Proprietary patterns like the all new “Desert Rose Camo” and “K1X Tropics” designs, neon pop prints and various artworks by “Lil Thugs” make sure this fall comes with some color.
New training silhouettes such as the “J-Train” and “All Net” complement the footwear offering of winter boots and basketball sneakers.
The fall/winter 2014 lookbook was shot in NYC by streetball documentarist Jonathan Lopez, who portayed friends of the family, local ballplayers and artists such as DJ Bamba Nazar and microphone fiends Torae & Skyzoo.