The collective listed below helped coin our “Basketball is Hip Hop” conviction – and underlines K1X’ “play hard” philosophy with a big fat red marker. We’re talking open air hoops, all out hustle, all day winner stays runs, ocean side courts, shirts vs. skins, loose ball diving, elbowing for position, shooting for the ball, finding the open man, triple fakes, finger tape, clearing the bench, behind the back passes (if they serve a purpose that is), offense calls, lazy sunday morning shootarounds, ongoing rivalries, the Chiefglider, finger roll layups, nasty dunks, fastbreaks, full court pressure, courtside shortys, in your face threes, gully bank shots, old school vets, new school talent, win by two, cutting down the net, flood lights, hardwood skid marks, skid marks in the opponent’s padded tights, late entries, “money”, pre-game trash talk and post game pounds, grip, last second steals, above the rim blocks, yo mama, gym squeaks, backing a teammate against all logic, nicknames, neighborhood hype, office matchups, team huddles, high fives, winning, a rep, bragging rights, beats and basketball. We are the Nation of Hoop. Catch us at your local streetwear pusher or basketball store in forty countries – and counting. Play hard – don’t embarrass our products.

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