We have worked on some brow raising projects lately. The 4-E basketball design project (feat. Marok, Frank151/Stay High 149, Bill McMullen & Mode2), the footwear design co-op with german fashion designer Patrick Mohr, or the cinematic tribute to NYC basketball featuring Pete Rock and Red Cafe for example. The demand for exclusive content and limited products was the driving force behind K1X’ newest brand category: „K1Xclusive“ = strictly exclusive products for strictly exclusive accounts.
K1X was a trail blazing player in turning basketball into lifestyle. Now K1Xclusive looks to propel basketball lifestyle into the high-end streetwear sector. Kicking off the K1Xclusive Spring 2011 line is an apparel pack called „Le Dünk“, which proclaims dunking as a form of art.
This virgin K1Xclusive line consists of one crewneck, five tees and two caps, and was created in honor of the most memorable slam dunks in basketball history. The small prints on the back of the crewnecks and t-shirts tie back to the specific date the dunk was performed. K1Xclusive kept it simple but smart – and focuses on the action by stripping the design of all distractions, focusing solely on the athlete’s iconic silhouette. All K1Xclusive products feature understated logo branding. The “Le Dünk” Pack is now available at selected retailers like Colette (Paris), Bottega Back Door (Bologna), Pool (Munich), Overkill (Berlin), FourTwoFour on Fairfax (L.A.) and on KICKZ.COM. “Dunking is an art coming staight from the heart”