The year is spent in preparation of the centennial, which turns out to be kinda boring after all. But initial K1X designs on tees and snap-back caps create quite a buzz. The “d.i.y.” feel of the lil’ brand is appealing to ballers and their entourage. Chris come up with “Play hard, don’t embarrass our products”, a claim that perfectly personifies our love for the game. The online store www.kickz.com is created to tear shit up. It does.