We created this ad as part of our “Being Ron Artest” campaign in 2006. Ron Ron’s allure as a man of the people was always obvious (at least to us), which is why gave him the title of “People’s Champ” back in the day. His post game press conference after game 7 of the NBA finals underlined that part of his diverse personality with a big fat marker – and changed the standard by which an exciting press conference will forever be measured! . Check it out …


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