August 14, 2010
When our main man Maximilien N’Tary packs his Hello Brooklyn tee and heads to the Big Apple to go all BK on his fashion spread you know he’s gonna deliver. The images he brought back can now be seen in the latest edition of French basketball bible Reverse magazine. Plus: Get an exclusive write-up of [...]
July 29, 2010
Last weekend marked the next stop of the infamous PXA basketball tournament: the Pigalle court in Paris (where it all started 12 months ago). Repainted with an amazing piece of art by Yue Wu, the unique court welcomed some new teams such as ROUCREATION, MAIN DE FER & GANTS DE VELOURS, LE CLOSET as well [...]
May 8, 2010
“Je donne jamais du moue, la vie c’est gentillesse, je tend jamais la joue c’est ma devise pour progresser.”
April 29, 2010
The online shop of iconic French online magazine BKRW started off with our 4 Element basketballs and is now following things up with our Dynasty Pack. Get your limited tees while they last!
April 7, 2010
Our limited Dynasty Pack was launched on St. Patrick’s Day and made more buzz than Bee Movie. Now french basketball magazine “5 Majeur” is wrapping things up with this detailed review.
February 1, 2010
french basketball magazine 5 majeur puts the 4 element basketballs in their place – on the cover that is. check out the article below!
July 5, 2009
maximilien n’tary is back with another slammin’ season of france’s #1 underground streetball tournament, k1x ass. max and crew are celebrating their fifth year of action and will travel the country to various cities for five pop-up championships. c’est dingue! here’s a first preview clip …
June 24, 2009
last weekend, the 9th edition of the storied hoop event “l’asphalte” brought a ton of a-game to the courts of ploemeur (west france’s acclaimed streetball capital). Saturday’s exhibition game between The Asphalt All Stars and The West Coast All Stars went all the way down to the wire. In the end, the local squad bagged [...]
June 19, 2009
french bball magazine “5 majeur” gives us big time props on their latest cover. check our “you can hate me now” tee on the bottom right …
June 18, 2009
the fifth edition of “basket fever’s” 3×3 contest took place last weekend in st quentin (france). on sunday, around 100 players fought for the 1st spot in several contests, including a 3×3 championship, 3pt. shootout. etc. the event’s highlight was the dunk contest, of course. the competition featured some impressive local dudes and the legendary [...]
