french basketball magazine 5 majeur puts the 4 element basketballs in their place – on the cover that is. check out the article below!

maximilien n’tary is back with another slammin’ season of france’s #1 underground streetball tournament, k1x ass. max and crew are celebrating their fifth year of action and will travel the country to various cities for five pop-up championships. c’est dingue! here’s a first preview clip …

last weekend, the 9th edition of the storied hoop event “l’asphalte” brought a ton of a-game to the courts of ploemeur (west france’s acclaimed streetball capital). Saturday’s exhibition game between The Asphalt All Stars and The West Coast All Stars went all the way down to the wire. In the end, the local squad bagged [...]

french bball magazine “5 majeur” gives us big time props on their latest cover. check our “you can hate me now” tee on the bottom right …

the fifth edition of “basket fever’s” 3×3 contest took place last weekend in st quentin (france). on sunday, around 100 players fought for the 1st spot in several contests, including a 3×3 championship, 3pt. shootout. etc. the event’s highlight was the dunk contest, of course. the competition featured some impressive local dudes and [...]

streetball activist julien jospeh took it upon himself to reunite the legendary slam nation crew for one final showdown, last weekend in orchies (france). “retour aux sources” featured an all-star game as well as an unforgettable freestyle dunk show (clips will be uploaded on k1x.com shortly), that also featured some of our favorites, like 6-kay, [...]

beware of rocking rims at champs elysees this weekend. the french capital has “basketfever” and is all “krazy pour le basket”. the event in the heart of paris features 30 teams going up against each other in 3 on 3 competition, as well as a whole lotta extras, like a dunk contest feat. some slam [...]

sat l’artifcier is france’s hottest hip hop commodity these days. here he is in our new 5th element mk2 tee (available in blk/wht and wht/blk).
check out his latest clip “l’abececedaire“!

france’s leading fashion blog bkrw.com recently discussed our inaugural ladies line. check it out here …

a recent update on the french sneaker collector’s blog the new (new) daily snkr feaures a taste of k1x’s all new spring ‘09 footwear roll-out. check it out …