When our main man Maximilien N’Tary packs his Hello Brooklyn tee and heads to the Big Apple to go all BK on his fashion spread you know he’s gonna deliver. The images he brought back can now be seen in the latest edition of French basketball bible Reverse magazine. Plus: Get an exclusive write-up of [...]

“Je donne jamais du moue, la vie c’est gentillesse, je tend jamais la joue c’est ma devise pour progresser.”

The online shop of iconic French online magazine BKRW started off with our 4 Element basketballs and is now following things up with our Dynasty Pack. Get your limited tees while they last!

Our limited Dynasty Pack was launched on St. Patrick’s Day and made more buzz than Bee Movie. Now french basketball magazine “5 Majeur” is wrapping things up with this detailed review.

french basketball magazine 5 majeur puts the 4 element basketballs in their place – on the cover that is. check out the article below!

maximilien n’tary is back with another slammin’ season of france’s #1 underground streetball tournament, k1x ass. max and crew are celebrating their fifth year of action and will travel the country to various cities for five pop-up championships. c’est dingue! here’s a first preview clip …

last weekend, the 9th edition of the storied hoop event “l’asphalte” brought a ton of a-game to the courts of ploemeur (west france’s acclaimed streetball capital). Saturday’s exhibition game between The Asphalt All Stars and The West Coast All Stars went all the way down to the wire. In the end, the local squad bagged [...]

french bball magazine “5 majeur” gives us big time props on their latest cover. check our “you can hate me now” tee on the bottom right …

sat l’artifcier is france’s hottest hip hop commodity these days. here he is in our new 5th element mk2 tee (available in blk/wht and wht/blk). check out his latest clip “l’abececedaire“!

france’s leading fashion blog bkrw.com recently discussed our inaugural ladies line. check it out here …