french basketball magazine 5 majeur puts the 4 element basketballs in their place – on the cover that is. check out the article below!

maximilien n’tary is back with another slammin’ season of france’s #1 underground streetball tournament, k1x ass. max and crew are celebrating their fifth year of action and will travel the country to various cities for five pop-up championships. c’est dingue! here’s a first preview clip …

last weekend, the 9th edition of the storied hoop event “l’asphalte” brought a ton of a-game to the courts of ploemeur (west france’s acclaimed streetball capital). Saturday’s exhibition game between The Asphalt All Stars and The West Coast All Stars went all the way down to the wire. In the end, the local squad bagged [...]

french bball magazine “5 majeur” gives us big time props on their latest cover. check our “you can hate me now” tee on the bottom right …

sat l’artifcier is france’s hottest hip hop commodity these days. here he is in our new 5th element mk2 tee (available in blk/wht and wht/blk).
check out his latest clip “l’abececedaire“!

france’s leading fashion blog bkrw.com recently discussed our inaugural ladies line. check it out here …

straight outta marseille, france hip hop artist SAT aka. L’Artificier is currently spitting flames in his home country. back in 1998 he and the other members of “fonky family” released the groups first album “si dieux veut”. now, After 10 years in the business, SAT has published his second solo album “Second Souffle”. watch his [...]

a recent update on the french sneaker collector’s blog the new (new) daily snkr feaures a taste of k1x’s all new spring ‘09 footwear roll-out. check it out …

rachid wallas is to french hip hop what john starks was to the knicks. his longevity and unique creativity are a main reason why french hip hip is so well respected all over the world. his newest video “wall of fame” features tv legend george eddy, and a bunch of slam nation dudes (like kadour [...]