The collective listed below helped coin our “Basketball is Hip Hop” conviction – and underlines K1X’ “play hard” philosophy with a big fat red marker. We’re talking open air hoops, all out hustle, all day winner stays runs, ocean side courts, shirts vs. skins, loose ball diving, elbowing for position, shooting for the ball, finding [...]

Of course, it was the support and inspiration of countless individuals along the way, that made K1X into a movement. Team Sierra Leone. Homicide Williams. Ron Artest. Bobbito. The So Solid Crew. Guru. Joell Ortiz. Saigon. Sean Price. Saian Supa Crew’s Sir Samuel. RZA. SLAM Magazine. Darren “Primal Fear” Phillip. The Spezializtz. The PXA Posse. [...]

Growing up in Munich, Germany, in the 90s, basketball nerds, hip hop heads and solid competition were hard to come by. That’s probably what made it all the more special when we did team up, sharing common interests in sneakers, all types of basketball action and Q-Tip’s flow. We partied together, talked a whole lot [...]

It was the complete and utter fascination with the game’s specifics that brought us together in the early 90′ies. Back then it was the way John Starks dwarfed the Bulls with that one dunk. Chuck’s oversized personality. Oscar Schmidt’s refusal to join the league. The Worm’s hustle and post-outlet up-court jog. Billy Hoyle’s understatement. Mike’s [...]

Hip Hop has more history than your average Ivy League assembly hall. That’s why we decided to get busy and create a t-shirt design in honor of rap’s greatest eras. Here’s an exclusive preview of our upcoming “Evolution of a Rapper Tee” (K1X spring/summer collection; drops mid February) in seven steps. Today, we bring you [...]

Hip Hop has more history than your average Hall of Fame. That’s why we decided to get busy and create a t-shirt design in honor of rap’s greatest eras. Here’s an exclusive preview of our upcoming “Evolution of a Rapper Tee” (K1X spring/summer collection; drops mid February) in seven steps. Today, we bring you part [...]

A TFB FOOTPRINT FOR THE AGES!