Now that’s big time! It was around Christmas last year when we spotted J. Cole rocking our K1X MTP Zipper Hoody in Paris. Now we found out that he was also shooting a video for the title track of his album “The Sideline Story” at that time. Seems as if he likes our hoody, so [...]

It was the man himself who tweeted this image of himself and his crew in front of the Eiffel Tower the other day (“Got my ni**as is Paris. For real.”). And since Paris is the fashion capital of the world, J. Cole opted to go for our MTP Zipper Hoody, which he picked up a [...]