Houston rapper Travis Scott is the newest member of G.O.O.D. Music. The 19-year-old gained a burst of exposure when he was featured on the track “Sin City” from G.O.O.D. Music’s Cruel Summer album. Scott recently confirmed signing to Kanye’s label. Dude is on the rise like helium – and we are very proud to see [...]
Now that’s big time! It was around Christmas last year when we spotted J. Cole rocking our K1X MTP Zipper Hoody in Paris. Now we found out that he was also shooting a video for the title track of his album “The Sideline Story” at that time. Seems as if he likes our hoody, so [...]
Harold “Hype” Williams was born in Queens, New York in 1970. From 1991 until today, he has been one of the biggest and most influential music video and film directors. His nickname “Hype” comes from his hyperactive nature as a child. He first displayed his work by tagging local billboards, storefronts and playgrounds, using “HYPE” [...]
The ex-member of Detroit rap collective Slum Village recently toured Europe to present his latest work “elMATIC” – live with a band. Obviously, the project is his homage to one of rap’s greatest, Mr. Nasir Jones, and his hip hop milestone from 1994. And even tough Nas’ classic is untouchable, eLZhi’s reinterpretation definitely brings back [...]
