Usually credited as Sway, he is a reporter and executive producer for MTV News, this guy is everywhere! Here: Lil Snupe, Meek Mill & Sway (f.l.t.r.) on his show “Sway In The Morning“.

Join us tomorrow night for drinks at the new TRUST Bar. Holla x guestlist!

Random Axe are all about veteranskills: Guilty Simpson’s been in it for about 20 years now, Sean Price started in ’93 (a good year indeed) and Black Milk – the youngest of the three – definitely has the late Dilla’s flavor in his veins. “Yo, you can’t mess with the bomb shit / me, Guilty [...]

Our man Alex assembled a fine crew of dunkers to compete during an exhibition in Moscow, Russia last week. Justin Darlington, Haneef Munir, Slash, Slam Nation’s own Kadour Ziani and several locals came up with some very creative dunks and put on quite a show. Stay tuned for the video footage right here! Photo credit: [...]

One down – two to go…. This summer, the Bread & Butter features a wicked Mad-Max-Burning-Man-California-Love type desert landscape in its gigantic backyard. And in true form, the weather was scortching hot today. K1X (who else?) was asked to host the BBB outdoor streetball court. With the help of our friend Dilim, we assembled an [...]

Don’t call it a comeback! We look forward to seeing y’all at the Bread & Butter show in Berlin July 6th thru 8th. Check us out in the Sport & Street Hall at booth # S 16.4!

Check out this video clip from BET’s show 106 and Park feat. Travis Porter. This 3 emcee group, blowing up, copped our LeDünk Crew last week from 424 on FAIRFAX and rocked it to the fullest. Good lookin out guys!

Our friends Jumpy & San Gabriel from the Berlin based “Hip Hop Don’t Stop” movement recently celebrated the launch of their regular JAM FM radio show. The first installment features DJ Sarah Love from London. Enjoy … Click the image above to listen to the show in its entirety!

Time Out Magazine voted DJ Sucio Smash’s “Squeeze Radio” the best hip hop show in New York City. Today, Sucio (the legitimate heir to Bobitto & Stretch Armstrong) stopped by our flagship store in Berlin and picked up our all new Janker Steez Knit Jacket. Probably because it goes well with his “uniform”: the PR [...]

Last week, Bread & Butter Berlin was ballin – in every sense of the word…

K1X creates a buzz at the Magic trade show in Vegas (Mardi Gras Motel 4 Life!). Suge Knight visits our booth and everyone survives.

we teamed up with vanguard fashion designer Patrick Mohr for a unique remake of our very own DCAC. The shoe was presented at Mohr’s fashion show during Mercedes Benz Fashionweek and featured on top fashion blog highsnobiety.com amongst many others. Check out the images below to see our favourite sneaker conquering the high fashion runway. [...]

the last time that hip hop legend az crossed the pond for a visit to germany was in 1997. that’s why it was obligatory to catch up with him in berlin this past weekend. at our store “sosa” picked out the k1x chop em down zipper hoody for his show later that night.

streetball activist julien jospeh took it upon himself to reunite the legendary slam nation crew for one final showdown, last weekend in orchies (france). “retour aux sources” featured an all-star game as well as an unforgettable freestyle dunk show (clips will be uploaded on k1x.com shortly), that also featured some of our favorites, like 6-kay, [...]

hold on to your hats china! team flight brothers will be airborne for china this april, courtesy on k1x! for more infos check back here soon or see: www.hoopchina.com/k1x www.teamflightbrothers.com

last week the nation of hoop got down and dirty at the world’s biggest sportswear trade fair “ispo” in our own backyard, also known as munich, germany. the infamous bang bus, most of the k1x crew, 29 mannequins, press peoples, buyers, fans as well as familiy and friends were on hand to celebrate the current [...]

the formidable stack magazine for high school athletes recently paid us a visit at the magic convention in las vegas, and checked out some of our secret styles coming up this fall. peep the video by clicking the image below… www.stack.com

it’s time for a fan-favorite: our very own miss magic pageant! this contest features the prettiest girls, that visited our k1x booth at the magic show in las vegas last week (see “miss magic” in search for last seasons contest!). if you have an opinion, let it be heard and drop us a line including [...]

the first two days of the magic show in las vegas featured a k1x buzz like aldridge. celebs & ladies 24/7… check out the pics and don’t forget to check back real soon for our “miss magic 2008″ contest! ladies love cool j tood smith and our very own amber young buck stole the ball! [...]

come visit our booth at the magic show in las vegas (feb. 12th thru 15th) and witness the nation of hoop!