Basketball lifestyle brand K1X and New York’s hottest streetball tournament “Hoops in the Sun” have teamed up and look to shake things up in the Big Apple this summer. Currently in its 9th season, HitS is run by CEO’s Joe and Randy Cruz, who are proud to continue their father “Pops” Cruz legacy, at beautiful Orchard Beach in the Bronx: “We looked at K1X as being a high powered company that we can be consistant with for many years to come and it adds on to what we do best, and that’s provide
something different to the Bronx and Orchard Beach community. Providing new flavor to the venue is most important. Not only us, but we also feel the fans will appreciate K1X being on board and will embrace them with open arms.”

“K1X has successful distribution in over 30 countries world wide, and is set for initial U.S. launch at 250 Foot Locker doors, as well as premium partners like Dr. Jay’s this summer (June 2008). With park baller icons like Homicide, Big Game Reid, Primal Fear, Rick Apodaca and Cory Underwood already holding it down in NYC, we are extremely proud to team up with a most legit institution like Hoops in the Sun” (Chris Gross, K1X CEO).

Check the scenario of HitS at Orchard Beach below! It’s like streetbal’s “Where’s Waldo?” featuring the Cruz bros, pops cruz, mc bobby c, the silver surfer, big game reid, primal fear and many more….
download the “HitS” design below by clicking “free stuff” to your right…


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